Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Venus Aerospace is joining the space tourism race in a nonconventional way. Instead of taking passengers to Mars or the Moon, the startup’s goal is to take passengers around the Earth — in less than an hour. Sarah "Sassie" Duggleby, CEO and co-founder, joined Cheddar News to talk about her company's innovative approach to travel and when she expects to carry passengers. "We would hope in the next five years we'll have our plane fully developed and then start entering into all the FAA certifications and qualifications in order to get to commercial flights," she said.
Prices at the pump have soared in recent months, and House Democrats pointed the finger at Big Oil on Wednesday during an adversarial congressional hearing.
Ron Carson, CEO and Founder of Carson Wealth, sits down with Cheddar's Hena Doba to share how he uses physical fitness as one of the pillars of his formula for success.
Julie Simon, the founder of Julie Simon Cakes, joined Cheddar News to discuss her transformation from media executive to confectionary artist, building her company, the inspiration behind her designs, and why so many celebrities love buying her cakes. “I'm looking to create a sense of wonder, that feeling you had when you were a child and you're watching fireworks and you just thought, 'is this the grand finale?'” she said.
Ride-hailing service Uber has unveiled its plans to become a travel super app, which will include options for users to make plane and train arrangements directly.
If you've sold or exchanged any crypto in 2021, the IRS wants to know. Henry Yoshida, Co-founder & CEO, OF Rocket Dollar joined Cheddar's Opening Bell to discuss which crypto activities are taxable and how to best spend your tax refund.
Andy Challenger, Senior Vice President of Outplacement and Executive Coaching at Challenger, Gray & Christmas, talks about the challenges employers face in hiring skilled workers and how easing requirements could impact the labor market.
Rishabh Bhandari, Managing Director, and Senior Portfolio Manager at Capstone Investment Advisors, discusses the Feds approach of aggressively tapering the balance sheet and how the energy market could fair amid top oil executives' testimony before Congress.
