Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Stocks recovered from an early slide and closed higher on Wall Street Thursday as investors weigh the latest update from the Federal Reserve amid concerns about rising inflation.
Will Rhind, CEO at GraniteShares, explains why we are in serious trouble when it comes to commodity supply in this market and elaborates on the major issues surrounding oil and gas.
U.S. markets closed higher to end Monday's session, with tech stocks leading the advance. Gene Goldman, Chief Investment Officer at Cetera Financial Group, joins Cheddar News' Closing Bell to discuss the potential future of the major U.S. indexes, and how factors like policy moves from the federal reserve and the ongoing Ukraine-Russia war could impact volatility.
The 2022 Masters Tournament is slated to begin on Thursday, and one of golf's most iconic players is set to return to Augusta National, just 14 months after a devastating car accident. In a press conference, Tiger Woods told reporters that not only is he planning to play in the tournament, but that he also thinks he can win. Cam Rogers, national sports betting and golf analyst, and host of 'Lock It In'
for the Bleav Podcast Network, joins Cheddar News' Closing Bell to discuss.
U.S. stocks closed Thursday at session lows to end the month of March, posting their worst quarter since the pandemic crash of 2020. However, March was the first positive of 2022. MJP Wealth Advisors President Brian Vendig joined Cheddar News' Closing Bell to discuss.
Spring is traditionally the busiest season for real estate of the year, but rising mortgage rates are leading to hesitation on the part of buyers as 30-year fixed mortgage rates reach the highest level in 11 years. Greg McBride, the chief financial analyst at BankRate, joined Cheddar News to break down what this means for the housing market and for would-be purchasers. "Be very careful about not stretching too far and buying beyond what you control," McBride said.
