Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Angie Klein, CEO of Visible, and Melissa Hobley, CMO of OkCupid, join Cheddar News to talk about teaming up to create a singles registry just in time for wedding season.
Ken Grier, associate creative director at Dictador, joins Cheddar News to talk about the company launching NFT enabled luxury spirits and its art-oriented treasury club, ArtHouse Spirits DAO.
JetBlue made an unsolicited offer to buy low-cost carrier Spirit Airlines, potentially jeopardizing the original offer from Frontier Airlines. Several analysts sounding the alarm on JetBlue's proposed $3.6 billion merger, saying the deal doesn't quite make sense. Jim Corridore, Senior Insights Manager at Similarweb joined Cheddar's Opening Bell to discuss.
The Fed is gearing up to take more action to curb inflation. According to minutes from the central bank's March meeting, officials "generally agreed" the Fed should shrink its balance sheet by $95 billion per month and is considering larger rate hikes than its usual 25-basis point increase. Nela Richardson, ADP's Chief Economist, joined Cheddar to break down the potential impacts of these moves on the economy.
Jeff Roberts, Executive Editor of Decrypt & Author of 'Kings of Crypto', talks about what to expect from the Bitcoin conference and highlights the challenges for crypto adoption.
Thousands of cryptocurrency enthusiasts are gathering in Miami as the city builds its reputation as one of the key locations to develop the blockchain technology despite its underdog status.
Catching you up on what you need to know on April 7, 2022, with updates on Ukraine urging NATO for military aid for their war with Russia, the SEC investigating Amazon, microplastics being found deep inside human lungs for the first time, and more.
