Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Wall Street closed its first losing week in the last four with an up-and-down Friday, as investors brace for the Federal Reserve to tighten the brakes on the economy more aggressively to beat down inflation.
Baseball is as American as — Apple TV+. The National Pasttime has a new media partner this season, as the MLB will be streaming Friday night doubleheaders on the Apple streaming service. Noah Garden, the league's chief revenue officer, spoke to Cheddar News to break down the details of what's being offered in the new package and why Major League Baseball felt the need to make the move this year. "We've been in a situation where we've lost reach, even within the cable bundle. There are situations where people in the local market don't have access to watch their favorite team and their local team on top of that," he said. "You have cord cutters and even probably more importantly, cord nevers. So streaming offers of some ability to gain reach that we've lost over the the last couple of years, and Apple was really the perfect partner for us."
It's National Beer Day! Miller Lite is celebrating with its new Beer Drops meant to "improve" the flavor of other light beers to be more like Miller Lite. Elizabeth Hitch, senior director of marketing at Molson Coors, joined Cheddar News to discuss the cheeky product taking a jab at the competition. “We found is that a lot of these beer brands were giving away free product, free beer, and we thought what good is it to have a free beer if it doesn't taste good, right? So, we thought about these flavor-enhancing beer drops to actually add flavor to other light beers to give them as much taste as Miller Lite," she said. Hitch also addressed ongoing concerns with aluminum shortages amid supply constraints as well as a foray into NFTs.
