Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
A Glassdoor study reports that internship programs at companies like Roblox, Uber, and Salesforce offered the highest compensation levels in 2020 — nearly $10,000 a month. Daniel Zhao, a senior economist at Glassdoor, joined Cheddar News to talk about why big tech companies are paying top dollar for their interns. "I think what we're seeing is that companies are pushing more aggressively to engage with these candidates before they’ve even graduated, really because of the level of competition that they are facing, especially for these very high-value STEM graduates," he said.
Lonely Planet is looking to provide tech-savvy travelers with the building blocks to plan their own trips in a new travel experience series. Sebastian Modak, editor-at-large for Lonely Planet, joined Cheddar News to discuss its travel planning innovation. "We’re really offering new perspectives on these places and new approaches to experiencing them," Modak said.
The Week's Top Stories is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street.
Dubbed the "Ethereum Killer," Solana is known for its super-fast, low-cost transactions, which has proven attractive to defi companies looking to scale up quickly.
The New York Times posited in the 1980s that because of inflation, the cost of a slice of pizza in New York will always be around the same price as a ride on the subway. But for the first time in 40 years, the so-called "pizza principle" has been broken. Increasing costs of supplies like utility gas, flour, and cheese — not to mention labor due to shortages — have driven the price of a cheese slice up to $3.14 on average, according to the app Slice. Cheddar News spoke to Vito's Slices and Ices co-owners John and Nick Accardi to learn why.
