Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Christine McDaniel, Senior Research Fellow at the Mercatus Center, joined Cheddar News' Closing Bell to break down the long list of sanctions that the U.S. has levied against Russia since its invasion of Ukraine, and the impact - or lack thereof - they are having on Russia.
Art Hogan, Managing Director and Chief Market Strategist at National Securities, joined Cheddar's Closing Bell to break down Jamie Dimon's letter to shareholders, which revealed fears about growth due to the pandemic, inflation and the Russian invasion of Ukraine.
Seth Schachner, a digital business executive and the managing director of the consultancy Strat Americas, joined Closing Bell to talk all about the mega-merger between WarnerMedia and Discovery, combining to form Warner Bros. Discovery (Nasdaq: WBD), and what it means for the streaming space going forward. “I think unlike some of the other mergers that you've seen out there. I think this one has actually got a real chance to be successful and to really further the cause of streaming," he said.
With the New York International Auto show set to get underway for the first time in two years, Stephan Winkelmann, global CEO of Lamborghini, joined Cheddar News to talk about what to expect from the luxury sports car maker from the Big Apple, including a look at new car models and its esports, and NFT plans. "All of this for sure creating a buzz for the younger generations," he said. "We are directing them into our brand because this is important for us, that there is a close connection between the digital world and the real world we are living in by developing, producing, and selling cars." Winkelmann also discussed the company's outlook amid the pandemic and the war in Ukraine.
Stefanie O'Connell Rodriguez joined Cheddar's Opening Bell to discuss her newest mini-series on REAL SIMPLE's Money Confidential podcast, called 'Taxes in 10.'
As the Russian invasion of Ukraine continues, social media giant Meta said that it's using its technology to help the beleaguered nation Erin Egan, chief privacy officer, and Andrew Schroeder, vice president of research and analysis for direct relief, joined Cheddar News to discuss using data towards humanitarian relief. "Our goal with the program is to help organizations on the ground by sharing privacy-protected data sets to enable them to respond to crisis," Egan explained.
