Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
This March 19, 2018, file photo shows the Yelp app on an iPad in Baltimore. Yelp reports financial results Thursday, Nov. 7, 2019. The online review service will cover the travel expenses of employees who have to travel out of state for abortions, joining the ranks of major employers trying to help workers affected by restrictions being placed on the procedure in Texas and other states. The benefit announced Tuesday, April 12, 2022 covers Yelp's entire workforce of 4,000 employees, but seems most likely to have its biggest immediate impact on its 200 workers in Texas, which has passed a law banning abortions within the state after six weeks of pregnancy. (AP Photo/Patrick Semansky, File)
Lululemon is rolling out a trade-in and resale program for its shoppers to sell gently-used items in exchange for a Lululemon gift card. The company states the aim is to help ease the burden of inflation.
Lululemon is rolling out a trade-in and resale program for its shoppers to sell gently-used items in exchange for a Lululemon gift card. The company states the aim is to help ease the burden of inflation.
Catching you up on what you need to know on April 13, 2022, with President Biden referring to the Russian invasion of Ukraine as a genocide, a suspect has been identified in the Brooklyn subway shooting that injured 23 people, New York’s lieutenant governor has resigned due to bribery allegations, and more.
Elon Musk’s huge Twitter investment took a new twist Tuesday with the filing of a lawsuit alleging that the colorful billionaire illegally delayed disclosing his big stake in the social media company so he could buy more shares at lower prices.
Stocks closed higher on Wall Street Wednesday as investors reviewed the latest round of corporate earnings and an upbeat report from Delta Air Lines that bodes well for the travel industry.
