Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Digitally native stores like Allbirds and Everlane are beginning to target the suburbs as they look to expand their physical retail locations. It comes as reports show that a large portion of shoppers prefer to make their purchases in store. A new Deloitte report shows that 55 percent of shoppers who began their product search online, ended up making their purchase in store. Nikki Baird, VP of Strategy at Aptos, joined Cheddar's Opening Bell to discuss.
Russia has defaulted on some of its foreign debt as a tidal wave of western sanctions threatens its economy. The credit ratings agency S&P has placed Russia under "selective default" after it tried to pay its latest obligations in rubles. Russia now has a 30-day grace period to resolve the issue, but Moscow is threatening to take legal action. George Seay, Annandale Capital's CEO, joined Cheddar to break down what this means, and how Russia defaulting on its debt might impact the global economy.
China's zero-covid policy may pose a wide-ranging threat to the local, and overseas economy. Analysts voicing concern on the strict lockdown in Shanghai as businesses and ports remain shuttered, potentially threatening the global supply chain. Shehzad H. Qazi, Managing Director, China Beige Book International joined Cheddar's Opening Bell to discuss.
The consumer price index in March rose by 8.5% from a year ago, the fastest annual gain since December 1981 and one-tenth of a percentage point above the estimate. The rise in prices is driven by strong consumer demand, supply-chain disruptions and skyrocketing energy costs related to Russia's invasion of Ukraine. Heather Boushey, Council of Economic Advisers Member for President Biden, joined Cheddar's Opening Bell to give her reaction to the latest inflation numbers.
As China faces backlash from its response to Russia's invasion of Ukraine, the U.S. is strengthening its relationship with India. India is expected to become one of the top three economic powers in the world over the next 10 to 15 years, bolstered by technological advances and the manufacturing sector. Samir Kapadia, CEO and Principal of The Vogel Group, joined Cheddar to discuss the state of India's economy, and how it can only grow from here.
Americans racked up the most monthly consumer debt in over a decade in February. According to a report from the Fed, consumer debt rose by nearly $42 billion, an annual increase of roughly 11%, far outpacing expectations. Rebecca Walser, President of Walser Wealth Management. Rebecca, joined Cheddar's Opening Bell to break down this data, and discuss how this could impact the consumer moving forward.
Ali Noorani, President & CEO of National Immigration Forum and Host of 'Only in America' Podcast, discusses the challenges in the labor market and the steps needed to streamline immigration in order to fill open positions.
The Dallas Cowboys have joined forces with cryptocurrency platform Blockchain.com as the NFL loosens restrictions on teams making such deals. The partnership won't open the door for crypto use at AT&T stadium but will provide for some exclusive fan experiences.
With the Federal Reserve looking to accelerate interest rate increases throughout the year, Andrew Gonzales, president, and co-founder of BusinessLoans.com, joined Cheddar News to talk about ways small businesses, already afflicted by high inflation and recovery from the pandemic, can get ahead of the curve and take action. Gonzalez stated that companies should invest in technology to manage daily tasks, in marketing with an emphasis on customer retention, and goods purchased in bulk. "So you'll know exactly what you'll be paying and you won't be caught off guard when, when rates do continue to rise," he explained.
