Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Catching you up on what you need to know on April 15, 2022, with four of the victims from the Brooklyn subway shooting still hospitalized as the suspect is held without bail, Russia resumes attacks on Kyiv, teachers across the country receive their largest pay raises in decades, and more.
William Li and Danielle Chang, co-founders of The Hao Life, join Cheddar Innovates to discuss how they're shaking up the $71 billion supplement industry by putting a modern spin on traditional natural Chinese remedies.
Stocks closed at session lows Thursday, with the major indexes falling slightly for the shortened trading week. The S&P 500 fell 2.1% for the week, the Dow Jones Industrial Average fell 0.8%, and the tech-heavy Nasdaq fell 2.6%. Investors continue to keep a close eye on inflation data, as well as earnings. Nancy Tengler, Chief investment Officer at Laffer Tengler Investments, joins Closing Bell to discuss today's close, inflation, how the Fed will handle rising prices, earnings, and more.
