Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Stocks closed slightly lower after a wobbly day of trading Monday as worries about rising interest rates and high inflation keep a lid on Wall Street despite some better-than-expected profit reports from banks.
The Week's Top Stories is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street.
Josh Thorngren, vice president of growth at the cybersecurity company Torq, joined Cheddar News to talk about staffing shortages hitting his industry, and what he thinks is behind it. "Over 70 percent of cybersecurity professionals say they're unhealthily stressed, and it's stress because we only talk about them when they failed," he said. "That makes the job harder day in and day out, and so it's not just a how do we keep up with the rising challenge, it's how do we actually retain folks who are in these positions today." Thorngren also stated that cybersecurity needs to transform into a less technical field in order to appeal to a bigger group of potential workers.
Twitter said in a statement Friday that its board of directors has unanimously adopted a “poison pill” defense in response to Tesla CEO Elon Musk’s proposal to buy the company and take it private.
Suz Hernandez, Owner of MamaP, joins ChedHER to break down how her company is combining eco-friendly and sustainable products with a mission to donate to non-profits that help people and the planet.
Brittany Merrill-Yeng, co-founder Skrewball Whiskey, joins ChedHER to reveal the origins of Skrewball Whisky, experiencing a period of rapid growth, and navigating a male-dominated industry.
Amira Rasool, CEO and Founder of The Folklore, discusses her $1.7 million pre-seed funding round and why she's being intentional about the investors she's working with.
