Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
As TikTok grows in popularity, so does its ad revenue potential. Research firm Insider Intelligence forecasts the app's revenue will likely triple in 2022 to more than $11 billion, putting it past the sales of both Twitter and Snapchat combined. Cheddar News takes a closer look.
Alison Whritenour, CEO of Seventh Generation, a Unilever brand of home care that focuses on sustainability and green initiatives, joined Cheddar News to talk about the push to put sustainability at the forefront of its product line. "One of the biggest things that we're driving right now is concentration, and so making sure that consumers — while they're re-adapting to their lifestyle post-pandemic and continuing to make choices that suit their home — know that there's a better for you less waste option available," she said about its more highly-concentrated cleaning solutions.
The new Netflix documentary "White Hot: The Rise & Fall of Abercrombie & Fitch" dives into how the once apparel retailer used an exclusionary business model, focusing on the "popular and cool kids," to thrive for years until its discriminatory culture and practices led to a consumer backlash. Anthony Ocampo, a professor of sociology at Cal Poly Pomona and former Abercrombie & Fitch employee, and Ben O’Keefe, a social change activist and head of diversity and impact production at Creator+, discussed the film and the retailer's rebranding in light of many allegations brought against it. "I got a job at Abercrombie & Fitch, and I worked there for a couple of weeks. But then when I went back to that same store after the academic year ended to get my job back, I was told by someone, I'm sorry, we can't rehire you because we already had too many Filipinos working at this store," Ocampo said.
Mark Murrell, founder and CEO of Get Maine Lobster, joins Cheddar News to discuss the launch of the company's NFT, which is inspired by a cotton candy lobster named Haddie.
Brittan Heller, founder of the Center for Digital Civil Rights and a fellow at the Atlantic Council, joins Cheddar News to discuss the rise of sexual assault in the metaverse.
The second-largest stablecoin, USDC, backed by the company Circle recently received a $400 million funding infusion from traditional financial firms like BlackRock and Fidelity even as crypto reels from more high profile heists.
A group of Tesla shareholders suing CEO Elon Musk over some 2018 tweets about taking the company private is asking a federal judge to order Musk to stop commenting on the case.
A container ship the length of more than three football fields has finally been pried from the muddy bottom of the Chesapeake Bay more than a month after it ran aground.
