Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Netflix is slated to give its Q1 report after the closing bell, and Jason Moser, a senior analyst at The Motley Fool, joined Cheddar News to give a preview of what to expect from the streaming giant's earnings. "I think Netflix, like many businesses out there the last couple of years, says it's pulled forward a lot of success just due to the pandemic, and that's not necessarily a bad thing," he said. "But it does alter the picture, the growth picture maybe, going forward." Moser also noted that the streaming space for Netflix is especially competitive now as opposed to about a decade ago.
Catching you up on what you need to know on April 19, 2022, with a federal judge voiding mask mandates on public transportation, updates from the Russia and Ukraine war, Mac Miller’s drug dealer sentenced for involvement in the rapper's death, and more.
Twitter has dropped a major roadblock in front of Elon Musk’s effort to take over the company, leaving investors to wonder about the mercurial Tesla CEO’s next move.
A federal judge’s decision to strike down a national mask mandate was met with cheers on some airplanes but also concern about whether it’s really time to end the order sparked by the COVID-19 pandemic.
A recent report in Bloomberg revealed widespread discrimination against Black homeowners, making the wealth gap in our country even wider. The report found Wells Fargo rejected more than half of Black applicants seeking to refinance their homes in 2020 while approving over 70% of white applicants. Brad Lander, NYC comptroller, joins Cheddar News to discuss how the city is taking action in response to these reports.
