Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Chris Vecchio, senior strategist at DailyFX, says the James Bullard and the Fed's bark may be louder than its bite when it comes to potential rate hikes in May. Investors brushed off any causes for concerns during Tuesday's session, which led to stocks ending the day sharply higher.
While rising wages might be positively impacting workers, inflation continues to rear its ugly head. Will pay increases be able to keep up with the costs of living? Mark Hamrick, a senior economic analyst at Bankrate.com, joined Cheddar News to talk about how the American worker is contending with inflation. "I'm a little skeptical whether wages are going to keep that pace that some are fearful about," he said. "We don't have a historical record that makes that case, and we think about how through the last economic recovery that we had before the pandemic really began to take hold in March and April of 2020 wage growth was really sort of the last part of that chapter."
Chipotle is investing $50 million into a venture capital fund to aid tech startups that focus on operations. Chief Technology Officer Curt Garner joined Cheddar News to talk about how the fast-casual chain is innovating its brand strategy with the fund. "We look for technologies that elevate the human experience, and that human experience can occur with our customers as they come into our restaurants and very importantly our employees as well," he said.
The telecom giant AT&T is looking to make online learning more fun for students by engaging them with content from its partners at Warner Bros. Discovery. Mylayna Albright, the assistant vice president of corporate social responsibility for AT&T, joined Cheddar to discuss how the company came about with the free digital e-learning program that it's calling The Achievery. "We knew that once students went home as a result of the pandemic, it was very difficult for them, and we knew from research, specifically through Morning Consult, that parents and teachers realized that probably 80 percent of students felt that they would be more engaged if they had a more entertaining approach," she said.
Stocks closed lower Monday as investors eye earnings, inflation, rising rates, and more. The 10-year Treasury yield reached its highest level since late 2018, leaving investors worried about rising rates and concerned about a potential recession. Earnings season is also kicking into high gear this week as big tech names, airlines, and other companies report their latest quarterly results. Steve Sosnick, Chief Investment Strategist at Interactive Brokers, joins Closing Bell to discuss today's close, how the Federal Reserve will balance inflation versus recession risk, how the war in Ukraine could continue to impact markets, and more.
Jared Walczak, Vice President of State Projects for the Tax Foundation, joins Cheddar News' Closing Bell, where he explains why a tax exemption for groceries does not benefit lower-income families as much as one would expect. He also makes the argument that a rate cut would actually be more beneficial.
