Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Joe Lovinger, Reporter at The Real Deal, talks about how new development in urban areas can ease rising home prices and why a movement to build more properties is being met with opposition.
Scott Wren, Managing Director & Senior Global Market Strategist at the Wells Fargo Investment Institute, talks about Netflix subscriber loss and how investors can derisk their portfolios as earnings season continues.
Apple has revealed that the tech giant is working more on going green, reporting the use of more recycled materials than ever before. It's setting sustainability goals, aiming to cut emissions by 75 percent in the next 10 years and eventually ending the use of plastic in packaging.
Home builder confidence has fallen to a seven-month low as surging mortgage rates and supply chain issues boost housing costs. At the same time, demand for homes is strong, with homebuilding unexpectedly rising in March, despite rising mortgage rates. But, as the Fed raises interest rates, some analysts are pointing to signs of cooling in the housing market. Tim Rood, Managing Director of SitusAMC, breaks down the latest data and what it signals about the housing market.
Jason Ware, Partner & Chief Investment Officer at Albion Financial Group, talks about the growth prospects for the healthcare industry and highlights areas in the market that are undervalued.
David Mazza, Managing Director and Head of Product at Direxion, joins Cheddar to discuss how traders can navigate all the headlines surrounding earnings, the economy, and inflation, why traders are not giving up on semiconductors, and how traders are navigating rising crude prices.
