Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Andrew Miller, Chief Operating Officer at Benchmark Mineral Intelligence, joined Closing Bell to discuss the warning from Rivian's CEO about a possible EV battery shortage due to lack of access to key metals like lithium.
While the push for sustainable fashion has been gaining traction, traditional swimwear is often still made with toxic plastic fibers. Natalie Herzig joins Cheddar News to explain how her brand Argot Swim is sustainable from sourcing to shipping.
Mike Gauyo, writer and founder of Black Boy Writes Media, joins Cheddar News to talk about the new class of mentees for his Black Boy Writes/Black Girl Writes Mentorship Initiative.
Ron Carson, CEO and Founder of Carson Wealth, sits down with Cheddar's Hena Doba to share why he prioritizes giving back to his community and the world and to share the work being done by his charitable 'Dreamweaver Foundation.'
Fresh off of ringing the opening bell on the Nasdaq on the marijuana holiday, 4/20, Yoko Miyashita, CEO of cannabis website Leafly, joined Cheddar News to discuss the future of cannabis in the U.S. and the growth of her company going forward. "I think this is a new a new high, pardon the pun, but really elevating 4/20 from what used to be sort of an insider cultural moment to something that we're recognizing across the industry, really memorials the impact that this industry has," she said.
Fathom Digital Manufacturing, one of the largest on-demand digital manufacturing platforms in North America, went public late last year and serves the product development and manufacturing needs of companies such as Google, Amazon, Tesla, Johnson & Johnson, and more. CEO Ryan Martin joined Cheddar's Opening Bell to discuss what the IPO means to the company and how he thinks digital manufacturing can help mitigate supply chain issues seen throughout the pandemic. "We can take parts that would take 4-6 weeks condense that down into just days using additive manufacturing in many cases. And so it's all about speed," he said.
