Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
The saga surrounding Elon Musk's bid to buy Twitter has made its way to Washington, DC. A group of 18 House Republicans are calling on the social media platform's board to preserve all records and documents related to the company's response to the offer from the Tesla CEO. Caleb Silver, editor in chief of Investopedia, joined Closing Bell to discuss. "This is a long term play, but it's just a shot across the bow by congressional Republicans, who probably will end up taking the House, that they're going to be tough on Big Tech and they're going use Musk's bid for twitter to take it private, so that he can get the platform to be open source and remove its censorship."
Florida Gov. Ron DeSantis has signed a bill dissolving Walt Disney World’s private government after the entertainment giant criticized a measure that critics have dubbed the “Don’t Say Gay” law.
Removing carbon from our atmosphere has become a goal for scientists and entrepreneurs around the world, and while many have begun to develop promising technology solutions, a few big names in tech, including Stripe, Alphabet, Shopify, Meta and McKinsey, are committing nearly $1 billion dollars to fund carbon removal technology through 2030 through a new initiative called Frontier, an advanced market commitment to incentive following through on development. Hannah Bebbington, the head of strategy for Frontier, joined Cheddar News to discuss. "What Frontier aims to do is help get this market on track by sending that strong demand signal such that we can scale up capacity really significantly in the next couple of years," she said.
The Week's Top Stories is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street.
Jonah Goldman, the managing director at Bill Gates-founded Breakthrough Energy, joined Cheddar News to talk about the promising growth in the climate change-conscious investments the organization has made over the years. ”I mean when we're looking at some of the hard to abate technologies and cement and steel and aviation fuel, all of those have promising pathways that weren't there again just a few years ago," he said. "We invest across all of the technology areas that are driving emissions, greenhouse gas emissions and there really are exciting products and technologies coming out in almost every one of those sectors.”
The Golden State Warriors a new affiliate company called Golden State Entertainment to create sports-related original content, documentaries, and musical collaborations. David Kelly, chief business officer, joined Cheddar News to discuss “We think it's a great time to step off into this area. I think the better question maybe is why this hasn’t been formed previously?” he said. "There's a lot of synergies between sports, music, and film, and so we think that the timing is right to bring those worlds together into this venture." He noted that projects aren't limited to Warriors-only content, pointing to the documentary "38 at the Garden," about former New York Knicks player Jeremy Lin.
