Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Between Bells EP Conor White recaps some of the biggest stories of the week, and teaches Baker Machado and Azia Celestino a thing or two at the same time. It's This Week in Trivia!
Chad Anderson, Managing Partner at Space Capital, explains how satellites are helping provide new information on climate change, while also discussing the latest on the space investment front and SpaceX's delayed mission.
Gary Peterson, International Vice President at the Transport Workers Union of America, joined Closing Bell's Kristen Scholer to discuss how the confusion over travel mask mandates puts already vulnerable workers like flight attendants in a tough position.
Shawn Cruz, Head Trading Strategist at TD Ameritrade, makes sense of today's market meltdown in which each of the major indexes fell by more than 2%. Cruz also discusses what investors should expect to see next week when the tech giants report their quarterly earnings.
The Colgate Women's Games have been running for 47 years with the goal of helping young athletes meet their goals, fund their education, and more. Athletes travel up and down the East coast to attend the games, competing for just minutes at a time, but they continue to return year after year for mentoring opportunities, guidance, and the chance to win a scholarship. Cheryl Toussaint, Olympic Medalist & Director of Colgate Women's Games, joins Closing Bell to discuss this year's event, why this cause is important to both her and Colgate-Palmolive, and more.
