Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Data from a Slack Future Forum survey shows employees returning full-time to the office are not thrilled with their experience. Sheela Subramanian, vice [resident of the Future Forum, joined Cheddar News to talk about how worker satisfaction is worsening in returning to the office compared to those workers with flexible schedules. "Employers need to actually empower their teams to create team level agreements and also skill their managers to better lead distributed teams because everybody's work is different," Subramanian noted.
Geetu Sharma, Founder and Investment Manager at AlphasFuture, reacts to a wild day on Wall Street and outlines her expectations ahead of a very busy week of earnings.
UPSIDE foods, a company that makes cultivated meat products, recently raised $400 million in a Series C round.
UPSIDE says it's developing a way to grow real meat, poultry, and seafood, without the need to raise animals for human consumption. It's a process that gets the attention of some big-name backers, including Bill Gates and Richard Branson. Dr. Uma Valeti, Founder and CEO of UPSIDE Foods, joins Cheddar News' Closing Bell to discuss.
Once called the rent-forever generation, Millennials are bucking the trend. But just as they age into their prime home-buying years, they’ve run up against a red hot housing market exacerbated by the coronavirus pandemic. Cheddar News senior Reporter Chloe Aiello went to Hudson, N.Y., to learn more.
A New York judge has found former President Donald Trump in contempt of court for failing to adequately respond to a subpoena issued by the state’s attorney general as part of a civil investigation into his business dealings.
Emmanuel Macron staves off the far right challenger Marine Le Pen in France, conservative lawmakers find themselves embroiled in varying controversies, and pickleball is hotter than ever in the U.S.
Catching you up on what you need to know on April 25, 2022, with Secretary of State Blinken and Defense Secretary Austin visiting Ukraine, Emmanuel Macron is reelected as president of France, Twitter is talking to Elon Musk about his purchase bid, and more.
