Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Despite Elon Musk making the deal to buy Twitter, it's still unclear as to what all of his plans might be for it. Tesla’s stock dropped on Tuesday, potentially due to concerns over what the situation might mean for the EV maker going forward. Hatem Dhiab, a managing partner at Gerber Kawasaki Wealth & Investment Management, and Bruce Goldfarb, the president and CEO of Okapi Partners, joined Cheddar News to talk about the ramifications of the acquisition for both Tesla and Twitter stockholders. "I think people are scared because the deal has some leverage that's tied to Tesla stock, and people are worried that maybe Elon will sell some of his stock," Dhiab said about the purchase. "But I don't think that that's likely."
Clothing brand PacSun and online thrift retailer thredUP are partnering up for "Pre-Loved Pac," a 360-resale program allowing PacSun customers to clean out their closets for credit and shop for gently used clothing directly through PacSun's website. Pacsun co-CEO Alfred Chang and thredUP CEO James Reinhart joined Cheddar News to talk about their collaboration. "The latest research shows that over 50 percent of this generation has engaged in either selling or purchasing something at resale," Chang said. "It's important to them and it's important obviously to the world in terms of what we can do in terms of recycling clothes."
New Jersey has legalized recreational marijuana. The state missed cannabis holiday 4/20 by just a day. Cannabis giant Curaleaf operates three dispensaries in New Jersey. The company's CEO Joe Bayern joins Cheddar to recap the big day.
According to the Morning Consult, consumer spending in March was significantly impacted by inflation even as habits changed from purchasing goods to services as pandemic restrictions ebbed. Kayla Bruun, an economic analyst for the Morning Consult, joined Cheddar News to talk about the findings."Consumers are getting more and more concerned about paying for gas, paying for groceries — all these prices that are rising so quickly for things that they really don't have the choice but to buy," she said. "They're starting to cut back on the things that are a little bit more discretionary, realizing with prices as high as they are, it's maybe not the best time to be booking a vacation or upgrading their kitchen."
