Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Brian Shepardson, VP & Senior Portfolio Manager at James Investments, discusses the takeaways from this week's earnings and forecasts market reaction as Fed Chair Powell signals a 50-basis point hike in May.
Patrick Healey, President & Chief Investment Officer at Caliber Financial Partners, breaks down Tesla's blowout earnings report and highlights the challenges the Fed will face if interest rate hikes are front-loaded.
Debra Aho Williamson, Principal Analyst for Insider Intelligence, breaks down the details of Elon's Twitter buyout and highlights concerns over regulating Big tech.
Florida Governor Ron DeSantis has signed into law a bill that strips Disney World of its special self-governing status. This came after Disney spoke out against Florida's so-called “Don’t Say Gay” bill, some saying in retaliation of that. Ben Means, Professor of Law and the John T. Campbell Chair in Business and Professional Ethics at the University of South Carolina School of Law, breaks down how the new law might impact Disney’s business moving forward.
Catching you up on what you need to know on April 27, 2022, with Tesla stocks absorbing an initial hit following Elon Musk's purchase of Twitter, Russia pausing its natural gas supplies to Poland and Bulgaria, NASA's SpaceX Crew-4 mission taking off, and more.
General Motors reported a Q1 net income of $2.9 billion and a raise in their full-year guidance. This comes as the auto giant steps up production of its electric vehicles amid production headwinds. Paul Jacobson joined Cheddar News to talk about the earnings report and its ongoing electric vehicle strategy. "One of the things I'm most proud of is the fact that we're continuing to lean in and accelerate on our electric vehicle journey," he said. "When you think about it, we're going to produce 400,000 vehicles over the next two years by the end of 2023, and we'll have production capabilities up and will produce more than a million vehicles in North America alone in 2025."
Members-only home swapping network Kindred recently announced its launch alongside a $7.75 million seed round led by Andreessen Horowitz. Homeowners and renters can exchange homes on Kindred's platform, which the company says allows members to travel and take advantage of remote-work flexibility at the fraction of the cost of a hotel or rental home. Justin Palefsky and Tas Amina, co-founders of Kindred, join Cheddar News' Closing Bell to discuss.
