Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Melissa Snover, Founder & CEO of Nourished, joins Cheddar Innovates to discuss her one-of-a-kind business that offers customizable, 3D printed vitamins that offer less hassle, cost, and waste than traditional vitamins.
Stocks closed higher Thursday as investors focused on big tech earnings, including a strong report from Facebook parent company Meta. The movement was largely led higher by the tech sector, and the Nasdaq saw gains after recent volatility. However, the index is still on pace for its worst month since March 2020. Stuart Kaiser, Head of Global Equity Derivatives Research at UBS, joins Closing Bell to discuss today's close, the Federal Reserve's plan to tackle inflation, and more.
Mental health platform Real recently raised $37 million in a Series B round led by Owl Ventures. Through its mobile app, Real says it provides mental health care at a lower cost than traditional therapy and aims to make mental wellness a part of everyone's daily routine. The company also announced that U.S. soccer star Megan Rapinoe will serve as an adviser to the company. Ariela Safira, Founder & CEO of Real, joins Cheddar News' Closing Bell to discuss.
It’s NFL draft night! A former defensive end for the Dolphins, Bears, and Texans Wale Ogunleye joined Cheddar News to talk about which rookies-to-be the NFL teams will be picking and also discuss the impact of the pandemic on the incoming players. "I do think having the ability to stay at school maybe a year or two longer, and it may be getting your adulthood going, it might help out a lot, but again, it's a different animal in that locker room," he said. Ogunleye, who also heads sports and entertainment at the financial firm UBS, also talked about providing financial literacy education and advice for young athletes.
Overstock.com CEO Jonathan Johnson joined Cheddar News to discuss the company's Q1 earnings miss as the internet retailer saw a 19 percent drop in sales since 2019. "Consumer sentiment got pretty soft. Despite that we were able to manage expenses, make money beat on the bottom line," he said regarding headwinds like inflation, gas prices, and the war in Ukraine. "But I think, look, e-commerce is here to stay. It's here to stay for the home space."
The all-women founders of the infused tequila brand 21Seeds Kat Hantas, Sarika Singh, and Nicole Emmanuel joined Cheddar News to talk about the recent acquisition of their company by the alcoholic beverage giant Diageo, gaining "world domination" in the tequila market, and enhancing Cinco de Mayo cocktails with their product. "If you want to lighten it up and you're looking for an RTD alternative, like one of those ready to drink alternatives, you can make that at home," said Hantas.
