Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Buying a new home is tough right now; but for first-time buyers, it's an especially challenging time, with obstacles like rising mortgage rates and record-breaking home prices. The housing market is not expected to get much friendlier, as mortgage rates are expected to continue to climb as the Federal Reserve proceeds with its plans for rate hikes in an effort to stifle inflation. Jonathan Miller, President and CEO of real estate appraiser Miller Samuel, joins Cheddar News' Closing Bell to discuss.
Virtual care and digital medicine provider Biofourmis recently raised $300 million in a Series D round led by General Atlantic and with participation from CVS Health. Biofourmis offers at-home care and digital therapies backed by artificial intelligence, which can remotely monitor patients while they are at home. The company says it hopes its technology can improve patient outcomes while reducing the cost and burden of care. Kuldeep Signh Rajput, Founder and CEO of Biofourmis, joins Cheddar News' Closing Bell to discuss.
The world’s largest producer and shipper of palm oil, Indonesia, announced that it’s banning all exports of the commodity. Besides being the most widely used cooking oil globally, it’s also used in about half of all consumer products in supermarkets such as shampoo and detergent. John Quelch, Dean of Miami Herbert Business School at the University of Miami joins Cheddar News to explain how the ban could impact prices in the United States.
Dave Gray, the head of workplace retirement offerings and platforms at Fidelity Investments, dives into the financial services company's newest initiative to allow investors to allocate up to 20 percent of their savings to Bitcoin. He also discussed some of the educational opportunities Fidelity is providing when it comes to crypto."What we've created here is really a first of its kind account that can be in a workplace 401(k) plan that employers can make available to their employees that allow them to defer money from their paycheck in the account or transfer money from a mutual fund in the account or from that Bitcoin account into a mutual fund," he said.
Dr. Michael Bottlang and Dr. Steve Madey, co-founders of WaveCel, join Cheddar Innovates to share their breakthrough in hard hat design that could have ramifications for protecting against head trauma across industries.
