Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
The baby formula crisis hit a new level of concern in February. A facility that produces 40% of the baby formula in the U.S. was shut down for contamination, leading to bare shelves in supermarkets across the country. However, the issue is now getting attention at the federal level and changes are being made. Lauren Smith Brody, the founder of The Fifth Trimester and co-founder of Chamber of Mothers, joins Cheddar News to discuss.
Modeled after traditional Taiwanese night markets that founder John Wang experienced growing up, the market showcases the borough it calls home and the diversity Queens is known for.
On today's Biz Breakdownm, Ford beats Tesla to the first EV truck Deliveries, massive flight cancelations wrap up Memorial Day Weekend, and Apple announces new IOS 16 features one week before the WWDC.
Catching you up on what you need to know on Tuesday, May 31, 2022, EU leaders agree to ban 90% of Russian oil by year-end, funerals begin in Uvalde, Texas one week after a mass shooting killed 19 children and two adults, and President Biden meets with the world's biggest boy band BTS.
New real estate data shows that mortgage applications are slipping but home listings are increasing 9 percent from a week ago. It comes as sellers worry they might miss out on the hot housing market before it's too late. Skylar Olsen, Senior Director, Principal Economist, at Tomo joined Cheddar's Opening Bell to discuss.
Gas prices are at record highs just as many Americans are getting ready to hit the road for memorial day weekend. The average price for a gallon of gas is now $4.59, with all 50 states above $4 per gallon. Dan Eberhart, CEO of Canary, has tips on how to save money and ease some of the pain at the pump.
The Week's Top Stories is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street.
Catching you up on today’s top stories with discount chain Dollar General stock jumping on its earnings report and Alaska Airlines pilots going on strike.
Canopy Growth reported a wider-than-expected loss in its fourth quarter and fiscal year results. However, the cannabis company plans to expand its portfolio and make new investments to achieve profitability and drive growth. CEO David Klein provides insight into the earnings report and how the company plans to reach profitability. “The premium strategy coupled with our mainstream brands in Canada is the key to achieving profitability here," he said.
