Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Fintech company Acrisure recently raised $725 million in a new funding led by a wholly-owned subsidiary of the Abu Dhabi Investment Authority, bringing the company's valuation to $23 billion. Acrisure offers financial solutions including insurance, reinsurance, real estate services, cyber services, and asset management. The company says its financial solutions are powered by the best of human and artificial intelligence. Greg Williams, co-founder, CEO and President of Acrisure, joins Cheddar News' Closing Bell to discuss.
Experts are calling summer 2022 the "summer of travel." Millions are finally taking that trip that got delayed several times in the last few years. They are taking advantage of remote work policies, and making up for too much time at home. James Ferrara, president and co-founder of InteleTravel, joins Cheddar News to discuss.
On Today's Biz Breakdown, the oil shortage being compared to the 1970s gas crisis, home prices surged In March, and 56% of tech workers say they would quit if recorded by their employer.
Summer-focused businesses such as pools, restaurants, and camps are seeing major labor shortages like so many other sectors right before the busy season. Monica Plaza, the chief strategy officer at Wonolo, a staffing platform, joined Cheddar News to break down the ongoing worker shortages and discuss ways to entice future employees for hospitality and leisure. “There are workers out there. It's a matter of how do you attract them and how do you make sure that they want to work at your particular job and stay," she said.
A swift jump in Treasury yields rattled Wall Street Wednesday, weighing down stock indexes at the start of another month in what’s been a turbulent year.
It's the unofficial start of summer, and after two years of COVID, Americans are ready to travel again. So how can you beat the crowds and keep your family safe? Cheddar's Shannon Lanier has some hacks that can help you make the most of your summer vacation with minimum hassle.
Simple Goodness Sisters produces homemade cocktail syrup from their farms in Buckey, Washington. Cheddar News was joined by the sisters and Co-Founders themselves, Belina Kelly and Venise Cunningham, to talk more about the business and make a cocktail themselves!
