Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Stocks ticked higher Monday as Wall Street keeps wrestling with whether the economy will successfully avoid a recession amid rising interest rates and high inflation.
On today's Biz Breakdown, Musk invites more in-office mandates, you can now pay with Bitcoins for burritos at Chipotle, and 'All I Want For Christmas Is You' faces a new lawsuit.
U.S. stocks closed Friday's session near session to cap off the week in the red. The disappointing end to the day and week follows a lukewarm May jobs report from the Labor Department and comes as investors continue to eye future rate hikes from the Federal Reserve. Callie Cox, U.S. Investment Analyst for eToro, joins Cheddar News' Closing Bell to discuss.
Career opportunity platform Guild raised $175 million in a Series F round led by Wellington Management. Global media icon Oprah Winfrey also participated in the round, which comes just months after Guild was named one of Time's most influential companies. Guild partners with employers to help them offer education opportunities to their employees. Customers include some of the biggest companies in the world, including Walmart, Pepsi, and Disney. The startup's funding comes amid a historically tight labor market, with demand for workers remaining strong across the country. Rachel Romer Carlson, Co-Founder and CEO of Guild, joins Cheddar News' Closing Bell to discuss.
Day two of celebrations for Queen Elizabeth II's Platinum Jubilee are underway on Friday in the United Kingdom, as the country continues to honor the monarch's 70 years on the throne. While most of the attention is on the Queen, brands around the world are also hoping to use the cultural moment to get the attention of consumers with limited-edition Jubilee-themed products. The Centre for Retail Research estimated consumers will spend the equivalent of $510 million on Jubilee-related expenses throughout the celebration this weekend. Hilary Fordwich, global business analyst and British royals commentator, joins Cheddar News' Closing Bell to discuss.
Kathryn Minshew, CEO and Founder of The Muse, joins Cheddar News' Closing Bell, where she provides her insight as to which sectors are looking strong from a hiring perspective and says that job-seekers still have plenty of bargaining power given the current employment situation.
Walmart, which last month reported lackluster earnings, is making a big bet on enhancing its warehouse technology. The big box giant will open new facilities that use automation in order to fill more orders and deliver them within a competitive timeframe, like same-day or two-day delivery in order to compete with e-commerce king Amazon. Will these efforts give Walmart an advantage, and maybe even help it beat Amazon in multiple categories? Arun Sundaram, senior equity analyst at CFRA Research, joins Closing Bell to discuss.
Major business leaders are taking in the current U.S. economic backdrop — including inflation and a first-quarter GDP contraction — and voicing pessimistic outlooks about what the economy will do. Meanwhile, the question on everyone's mind is still whether or not we will enter a recession, and when. Mike 'Mish' Shedlock, an investment advisor at Sitka Pacific Capital Management, says on Closing Bell that business leaders aren't anxious enough, and that it's likely the U.S. will enter a recession early in the third quarter of this year.
