Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Scammers are cashing in on the crypto craze. According to a new report from the FTD, fraudsters have stolen more than $1 billion in crypto from 46,000 people since 2021. That's $1 out of every $4 reported lost to scammers paid in cryptocurrency, more than any other payment method. Chris Pierson, the founder and CEO of BlackCloak, gives tips on how to protect yourself from scammers.
Inflation is forcing many Americans to put their retirement plans on hold. According to a new survey from BMO Harris Bank, 25% of people will need to delay their retirement because of rising prices, and 21% of respondents are saving less money for retirement to keep up with the growing costs. Paul Dilda, Head of Consumer Strategy at BMO Harris Bank, breaks down the survey and gives some tips on how to keep up with rising prices.
The labor market continues to be hot, with job openings at record highs and jobless claims dropping by the thousands. While that's good news for workers, experts say it can add to inflation risks and make the Fed's job even harder when it comes to cooling inflation. José Torres, Senior Economist at Interactive Brokers, breaks down what a tight labor market means for the economy.
Amazon's stock split officially takes effect today. It's a 20-for-1 split, meaning if you own one share of the e-commerce giant, you'll have 20 shares after the split, with each costing about 1/20th of the previous price. Jeff Zananiri, the head trading strategist at Joy of the Trade, breaks down what the stock split means for investors.
The labor market continues to be strong. The U.S. added 390,000 jobs in May, while the unemployment rate held steady at 3.6%. Julia Pollak, Chief Economist for ZipRecruiter, breaks down the latest data and what it means for the economy.
In another round of sweeping sanctions against Russia for its war on Ukraine, European Union leaders have agreed to ban the vast majority of Russian oil by the end of the year. But, the embargo covers only Russian oil brought in by sea, allowing an exemption for fuel imported via pipeline. Christine McDaniel, a senior fellow with the Mercatus Center, discusses just how significant this deal is, and what impact it might have on the global energy sector.
Elon Musk is threatening to end his $44 billion agreement to buy Twitter, accusing the company of refusing to give him information about its spam bot accounts.
