Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Apple's Worldwide Developers Conference on Monday provided announced updates for iOS 16, edits to iMessages, an “ApplePay Later” plan, which will allow users to stretch out their payments over four weeks, and new Macbooks. However, the anticipated news for realityOS, software for an augmented and virtual reality headset, did not make the cut. Cheddar News anchor Michelle Castillo had all the details about what to expect from tech giant.
Amazon recently put into effect a 20-1 stock split, but what exactly does that mean? Cheddar News anchors Kristen Scholer and Ken Buffa take a deep dive into the reasons why the e-commerce giant might have decided to split its shares, including accessibility, sending a "psychological signal," and improving valuation.
John Coffee, Law Professor at Columbia University, joined Closing Bell to discuss the latest obstacle in Elon Musk's attempted Twitter takeover, as the billionaire claims the company is hiding accurate information about the number of fake accounts on the platform.
Bill Bellissimo, CEO of Crunchtime, joins Cheddar to break down how he's guiding the food, service, and hospitality industries through the labor crisis with software and technological solutions.
On this episode of On the Job, VP, Assistant General Counsel, ADP, joins Cheddar to discuss how to successfully find and cultivate a mentor-mentee relationship.
On this episode of On the Job, Meg Ferrero, VP, Assistant General Counsel, ADP, discusses how to successfully find and cultivate a mentor-mentee relationship; Bill Bellissimo, CEO of Crunchtime, breaks down how he's guiding the food and hospitality industry through the labor crisis with software and technological solutions; Senior Reporter Chloe Aiello gets a first-person look at how Brooklyn Dumpling house is updating an old-school idea to revolutionize how they do business.
Sheryl Sandberg is stepping down as Chief Operating Officer of Facebook's parent company Meta. After 14 years at a company she helped transform from a little-known social media website into one of the most powerful tech giants in the world, Sandberg announced she's leaving to spend more time with her family and focus on her philanthropic work. Evan Nierman, CEO of Red Banyan Crisis PR and author of Crisis Averted, joined Cheddar to discuss Sandberg's legacy at Facebook, her impact on women in the workplace, and what we can expect to see from her in the future.
Gov. Daniel McKee breaks down the economic benefits of having a COVID 'test-to-treat' clinic in the state and shares his take on how to quell gun violence in the U.S.
Jonathan Fansmith, Asst. VP of Government Relations at American Council on Education, talks about the factors attributing to lower college enrolments and what institutes are doing to incentive attendees.
