Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Here are your Need2Know stories for Tuesday June 7, 2022:
Today, voters head to the polls for primary elections in California, Iowa, Mississippi, Montana, New Jersey, New Mexico, and South Dakota.
Senator Joe Manchin said he would support raising age requirements for gun purchases to 21. Manchin told CNN he also "wouldn't have a problem looking at" a ban on AR-15 assault rifles.
Meanwhile, five players on the Tampa Bay Rays roster opted not to wear a patch added to its uniforms intended to celebrate pride month.
Saving for retirement is more important than ever as inflation lingers, but more Americans are anxious about their ability to do so. A new survey by Schroders shows that many people say they need just over a million dollars to retire comfortably — but only about one-quarter of respondents said they were likely to meet that goal. So, what should people do to retire safely? Joel Schiffman, head of intermediary distribution for North America at Schroders, joins Closing Bell to discuss the survey results, best practices for retirement planning, why a certain percentage of Americans actually plan to work while retired, and more.
Hatem Dhiab, Managing Partner at Gerber Kawasaki, explains how investors can pick up clues on the tech giant's direction by honing in on new offerings like Apply Pay Later and a pair of new MacBook computers.
U.S. stocks close Monday's session slight higher Monday as investors continue to monitor whether the economy will successfully avoid a recession. For many, fears over inflation and rising interest rates. Tommy Mancuso, president and co-founder of the Bad Investment Company, joins Cheddar News' Closing Bell to discuss.
Alex Adelman, CEO and Co-Founder of bitcoin rewards platform Lolli, joins Cheddar News' Closing Bell, where he says that 'incompetent, lazy politics' are behind the push for a crypto mining bill that would implement a two-year moratorium on digital currency mining at fossil fuel power plants in New York. Adelman also explains why this action is contributing to crypto miners leaving the state.
Babylist is an online baby registry for expecting and new parents, who can use the platform to share what they would like to receive as gifts to celebrate their baby's birth. The company also operates as an e-commerce and content platform for baby products, saying it aims to be a one-stop solution for parents, family, and friends to buy best-in-class baby products at what is a critical and deeply personal moment in their lives. Natalie Gordon, founder and CEO of Babylist. joins Cheddar News' Closing Bell to discuss.
One of the hottest stocks in the news, not for its price but mostly due to its maybe pending acquisition by Elon Musk, is Twitter. Cheddar's Ken Buffa goes in-depth into why the trials and tribulations of the social media platform, currently being accused by the Musk of holding back information on spam accounts, make it the stock of the day.
