Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Vast Bank, a Tulsa-based financial institution that has been serving customers for nearly four decades, says it is the first to provide users ability to buy, sell, and manage cryptocurrencies directly with their bank accounts. Brad Scrivner, CEO of Vast Bank, explains how his bank's platform is making it easy for people to acquire crypto.
Trove, a resale platform and resource for fashion brands like Lululemon, Patagonia, and REI, recently completed a Series D round of fundraising for $75.5 million. CEO Andy Ruben joined Cheddar to discuss the fast growth of the apparel recommerce space (the selling of previously owned clothing) and how his company plans to expand its services. "Resale is the fastest growing sector in retail today," he said. "And this new funding allows us to meet the demand of the number of brands that want to own their secondary market platform."
