Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Futures pointed to a slightly higher open on the heels of Fed Chair Jerome Powell saying the central bank is on track to taper its asset purchases later this year. Milton Ezrati, Chief Economist at Vested joined Wake Up with Cheddar to discuss.
Peloton is under investigation by the U.S. government over reports of customer injuries related to its equipment.
In May, Peloton recalled both its Tread Plus and Tread Treadmill after one child died, and 70 others were injured. John Divine, a senior financial markets editor at U.S. News & World Report, joined Wake Up with Cheddar to break down what this could mean for the company.
JoAnne Feeney, Partner & Portfolio Manager at Advisors Capital Management, talks about what investors should expect from the Fed Symposium, and provides areas of underrated performance to hedge against inflationary and geopolitical risk.
