Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Cheddar breaks down why small and medium sized businesses are just as vulnerable to cyberattacks as large enterprises, and how business owners can be prepared.
Cheddar is celebrating Hispanic Heritage Month by highlighting the history, culture, and contributions of the Hispanic and Latinx communities. We're diving into issues that matter and shining a light on the amazing influence of the Hispanic culture. To celebrate this month, leading fabric and craft retailer, JOANN is launching its second annual Minority Creative Grant program to support Hispanic creatives. The program will provide grants totaling $100,000 to 20 Hispanic business owners in need of financial support. Anthony Davila, lead product designer with JOANN and Shautina Lilly, diversity and inclusion manager with JOANN joined us to talk about the program.
