Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Cloud contact center software company Five9's shareholders voted against the $14.7 billion all-stock acquisition deal from Zoom. A return to offices and in-person meetings have been cited for at least some of the reasons the deal ultimately fell through.
Restaurant chain First Watch made its public debut on Nasdaq under the ticker symbol FWRG. CEO and President Chris Tomasso joined Cheddar’s "Opening Bell" to discuss the IPO launch and how the chain distinguishes itself from others in the restaurant space with its daytime-only concept. Tomasso also talked about how his company was able to adapt to the pandemic and retain employees as eateries reopened.
Autonomous car companies Waymo and Cruise are one step closer to offering driverless ridesharing in California after receiving approval from the state's DMV to begin charging fees for their services. Both companies still need approval from the California Public Utilities Commission before offering rides to the public.
Futures rebounded this morning in reaction to positive news from Merck that its covid-19 treatment pill is 50 percent effective at preventing hospitalizations and death. It comes after a rocky month on Wall Street, which saw all the major averages post their worst months in over a year. Chris Vecchio, Senior Analyst, at DailyFX joined Wake Up with Cheddar for more.
Makena Kelly, Politics reporter at The Verge, joined Cheddar News to break down Thursday's congressional testimony from Facebook's global head of security, as the company comes under fire for its plans to attract kids.
