Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Electric vehicle charging company Wallbox goes public via a SPAC on the NYSE under the ticker symbol WBX.
Wallbox has merged with special purpose acquisition corporation Kensington Capital Acquisition. Enric Asunción, CEO of Wallbox, joins Cheddar News' Closing Bell to discuss.
In celebration of Hispanic Heritage Month, Cheddar is highlighting Flor de Maria Rivera and her eponymous shoe line Flor de Maria. She joined Cheddar’s "Closing Bell” to talk about her rise in the shoe industry and the cultural influences of her background that inspired various shoe designs. "If you stay consistent, if you work hard, you follow your dreams, if you work extremely hard, then you can pretty much accomplish anything you want," the entrepreneur and immigrant from Peru said.
The parcel delivery industry is getting more competitive as more companies enter the space with climate change in mind. Carl-Magnus Norden, founder and executive chairman at Volta Trucks, joined Cheddar to talk about electrifying delivery vehicles as well as the startup’s $44 million funding round. Despite ongoing driver shortages, he noted that he didn't see autonomous delivery being available in city settings within the next five years.
Several major carriers have followed in the steps of United Airlines and will now require its staff to be vaccinated against COVID-19. Those airlines include American, Jet Blue, and Alaskan.
