Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
After Facebook and its family of platforms were down for nearly eight hours on Monday, other social media platforms like Snapchat saw a surge in usage. The social media platform already popular with teens saw a 20 percent jump in activity during Facebook's global outage.
Karyn Cavanaugh, Chief Investment Officer at Carolinas Wealth Management, joined Cheddar News to preview what to watch on Wall Street, as investor concerns about inflation, Fed tapering and supply chain blockages permeate the markets.
Shares for Netflix ($NFLZ) surged on survey data that showed people still saw the streaming platform as offering the best content compared to its competitors. A report by investment banking company Cowen Inc. reported the findings, rating it an outperform, and expects Netflix to garner 3.6 million new subscribers in Q3.
Banks are calling on Apple to lower fees for processing payments. The current model allows the tech giant to collect 0.15 percent on each transaction processed through Apple Pay.
