Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
DoorDash is getting into the advertising business and will list restaurant ads on the platform. Restaurants can compete for ad space through a bidding system, but DoorDash will only be paid if orders are placed at the advertised business.
It was a chaotic few days for Southwest Airlines customers as the airline canceled nearly 2,000 flights since Saturday, leaving thousands of passengers and flight crews stranded. Southwest blamed it on a combination of bad weather, air traffic control, and a staffing shortage. For more on this, David Shepardson, correspondent at Reuters, joined Cheddar’s Opening Bell.
Energy company Chevron has set a goal to reduce its operational carbon footprint to net zero by 2050. However, the company has not committed to reducing emissions on its gas and oil products.
