Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
President Joe Biden announced during a briefing on supply chain bottlenecks that a host of businesses and parcel delivery services have committed to moving more goods to their intended destinations during overnight hours as part of the 24-hour LA port service expansion. Walmart, FedEx, and UPS were named by the president in his speech.
A judge has temporarily put on hold United Airlines' unpaid leave policy for workers who claimed either religious or medical exemptions from COVID vaccinations. Six workers filed a suit against the company, calling the policy unreasonable.
President Joe Biden took to the podium to discuss the deal that will keep the Port of Los Angeles open for business 24 hours a day, seven days a week as the nation grapples with supply chain issues.
Tesla is rolling out its latest self-driving software beta testing program, offering access to a limited number of Tesla owners. The closed beta will cost an additional $10,000 up front or $199 per month for the opportunity to test the system.
"Star Trek" actor William Shatner's voice broke with emotion as he recounted his trip into space on the Blue Origin New Shepard rocket to Jeff Bezos on October 13, 2021.
