Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
After the Senate reached a deal to avoid a default on the U.S. debt until early December, stocks rallied and closed higher. Lisa Erickson, Head of the Traditional Investment Group at U.S. Bank Wealth Management joins Closing Bell to discuss how markets closed, and potential volatility in the fourth quarter of the year.
For the first time ever, the Food and Drug Administration authorized e-cigarette products for adults, authorizing the marketing of three new tobacco products. R.J. Reynolds Vapor Company can now sell its Vuse Solo products. According to the FDA, the company was able to show its e-cigarettes helped smokers either quit or significantly reduce their use of cigarettes. Derek Peterson, founder and CEO at Soter Technologies, joins Cheddar News to talk about the move.
