Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Netflix’s "Squid Game" has been the buzz of the entertainment world and according to Bloomberg, the series has an estimated value of $900 million to the streaming giant. So far, the film has hit number one in each country Netflix operates in.
Disney has announced that it is reworking the release schedule of its Marvel Cinematic Universe like "Black Panther 2" and "Doctor Strange in the Multiverse of Madness." The delays were reportedly attributed to production issues and the theater date selection process amid the pandemic.
Oil prices are set to soar to record highs as economists project rates of $100 per barrel with Brent Crude Options expected to hit $200 by the end of 2022.
More leaks from Facebook reported by the Wall Street Journal allegedly show that the social media giant's employees had very little confidence in the artificial intelligence moderation. Reportedly, it was unable to discern racist rants, first person shooter videos, and other problematic content.
