Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Video game company Activision Blizzard said it's cracking down on workplace harassment following a settlement with the EEOC for $18 million. More than 20 workers and supervisors were fired (though no executives), and the company revealed plans to expand its ethics and compliance team.
Netflix workers are staging a virtual walkout today following backlash surrounding Dave Chappelle's comedy special "The Closer" and comments aimed at the LGBTQ+ community.
The ProShares bitcoin futures ETF jumped nearly 5% on its first day of trading, and ultimately closed the day at nearly $42 dollars a share, a solid jump from its initial $40 dollar price. Rayne Steinberg, co-founder and CEO of Arca breaks down the success of day one and what lead to the bitcoin futures ETF having the second most successful ETF debut ever.
Netflix is riding high following the release of its Q3 earnings report, which beat revenue expectations after hitting $7.5 billion. The streaming giant also added 4.4 million new subscribers in the quarter.
Google is gearing up to release a new round of its smartphones with the Pixel 6 and Pixel 6 Pro models. The phones will be powered by the tech giant's very custom chip called Tensor.
