Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
A Glassdoor report found mentions of "burnout" in online job reviews have increased by 100 percent over the course of the pandemic. Daniel Zhao, the senior economist for the company, talked to Cheddar about the underlying reasons workers have been expressing themselves about the state of their mental health. "That's really a reflection of the fact that the COVID-19 pandemic has been going on for almost 2 years now, and it's really dragged on," he said. "So workers are increasingly feeling like the lines between their work life and their home life are blurred, and they don't feel like they can get that same balance that they might have been able to get before the pandemic."
Tesla's third-quarter earnings report is expected to beat expectations on both the top and bottom lines amid record-high delivery numbers. The electric vehicle giant hit a record high of 241,000 deliveries - strong numbers amid ongoing global semiconductor and supply chain shortages. This segment is brought to you by Webull. Download the Webull app and start learning, sharing, and investing.
Housing prices are through the roof creating trouble for potential homebuyers, especially first-time owners and minority buyers. Keosha Burns, executive director and senior advisor for community and affordable lending at Chase, is behind the "Beginner to Buyer" podcast. "I really wanted to make sure that we were having an inclusive, diverse, and relevant conversation that helped people determine not just what to do once you get to the table but who are those trusted advisors you should have around you? How much can you actually afford?"
Space exploration is also getting a boost amid all the excitement surrounding space tourism. Satellite launch service provider Rocket Lab secured a partnership with NASA this month to develop a solar sail launch for deep space or interplanetary exploration purposes. Founder and CEO Peter Beck joined Cheddar to discuss the details of the technology and the timeline for launch.
