Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
A stacked week of earnings this week as Facebook, Twitter, Amazon and several others gear up to release their quarterly results. Earnings have so far exceeded expectations despite supply chain concerns and the ongoing pandemic. Daniel Newman, Futurum Research principal analyst, tells Cheddar which companies he's paying attention to this week.
Ali Parsa, Founder & CEO of Babylon, discusses the need for healthcare monitoring to prevent sickness and how technology improves access to quality care.
The FDA meets today on whether or not vaccines for children ages 5-11 can potentially become available to the public. Cheddar News was joined by Dr. Richard Besser, President and CEO of the Robert Wood Johnson Foundation and former Acting Director of the CDC to discuss what could come next for these vaccines.
Last week, shares of Digital World Acquisition Corp skyrocketed after following Former Present Trump's announcement that he would be partnering with the company as part of a Special Purpose Acquisition Company, or SPAC. Christian Munafo, Chief Investment Officer of Liberty Street Advisors and portfolio Manager of the Private Shares Fund broke down the latest, including whether or not Wall Street is currently experiencing a SPAC boom.
Philip Palumbo, Founder, CEO, and CIO at Palumbo Wealth Management, joined Wake Up With Cheddar to break down what's moving the markets ahead of a huge week of tech earnings.
Facebook reported a beat on its Q3 earnings on Monday, despite a miss on revenue. This comes as the social media giant has found itself entrenched in negative headlines of late. Timothy Lesko, Partner and Portfolio Manager at Granite Investment Advisors, joined Cheddar to break down the latest.
Facebook has been in the midst of a media firestorm thanks to the Wall Street Journal scathing report and Frances Haugen's whistleblowing among other news. With the social media giant set to release its Q3 earnings after the bell, Cheddar News caught up with John Quelch, Dean of Miami Herbery Business School to discuss what to expect.
