Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Amalgamated Bank is the first U.S. bank to publish science-based targets to reach net-zero greenhouse gas emissions by 2045. The bank says it will reach this goal through how it engages with customers and how it finances projects. Amalgamated Bank Chief Sustainability Officer Ivan Frishberg joined Cheddar Climate to provide more details about the bank's ambitious climate goals.
After years of dodging Congressional hearings about accusations that they have lied to the public about climate change and spread disinformation, executives from big oil companies are set to testify Thursday before a House committee. Maxine Joselow, anchor of the Washington Post's Climate 202 newsletter, joins Cheddar Climate to preview what we might hear from big oil executives, who will be testifying, and whether or not big oil companies will continue to commit to their small, climate-focused initiatives.
COP26 been dealt a blow as Chinese President Xi Jinping and Russian President Vladimir Putin, whose countries are responsible for a third of the world's annual greenhouse gas emissions, will not be in attendance. Bertrand Piccard, Chairman and Founder of the Solar Impulse Foundation, joins Cheddar Climate, where he discusses what he expects to see when the summit commences in Glasgow.
Verizon is teaming with Amazon's Project Kuiper low-orbit satellites to help improve communications and internet connectivity. Sampath Sowmyanarayan, chief revenue officer for Verizon Business, joined Cheddar to talk about the relationship with Amazon and what customers can expect from the strategic partnership. He noted that the 5G expansion via the satellite network will benefit rural communities where internet and wireless access remains difficult.
Norm Champ, Former Director of the Division of Investment Management at the SEC & Author of 'Mastering Money: How to Beat Debt, Build Wealth, and Be Prepared for Any Financial Crisis', joins Cheddar News to help break down what you need to know to find the right online brokerage.
Social media platforms TikTok, Snapchat, and YouTube are facing questions in DC about consumer protections, data security, and product safety for young users. Emily Birnbaum, tech lobbying and influence reporter at Politico, joined Cheddar to provide some background into what led to the congressional hearing and the potential outcome. Birnbaum noted that social media platforms have been attempting to distance themselves from Facebook and the ongoing bad press it garnered in recent months.
Beginning in November, fully vaccinated international travelers will be able to enter the United States after months of travel restrictions. People under the age of 18 and those from countries without easy access to vaccines will not be required to be vaccinated but all travelers will need to show negative COVID test results before entering.
On this episode of Cheddar Reveals, Tim LeBel, President of Sales and Chief Halloween Officer at Mars Wrigley, discusses the M&M's 80th birthday, what goes into maintaining an iconic brand, and how Mars Wrigley plans for future Halloweens.; Deacon Hayes, founder of Well Kept Wallet, joins to break down how 2021 Halloween spending compares to previous years and how to best prepare for the influx of holiday spending.; Cheddar gets a look at Curiosity Stream's 'Witches: A Century of Murders.'
Cisco's Webex Hologram is looking to transform workspaces with augmented reality technology. Jeetu Patel, EVP and general manager of security and collaboration at Cisco, joined Cheddar to provide some details about the virtual workspace and discuss the industries that might benefit most from it. "We're in the era of flexibility and choice and inclusivity, where people want to make sure that they can work on their terms so that they've got complete flexibility in how they structure the day," Patel said.
