Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Gregg Renfrew, founder and CEO of Beautycounter, joins Cheddar News to discuss the company's CEW nominated product 'Beyond Gloss.' Renfrew also discussed the company's holistic approach to sourcing its ingredients.
Mo Gawdat, author of 'Scary Smart: The Future of Artificial Intelligence and How You Can Save Our World' joins Cheddar News to discuss his book that dives into the future of AI.
Cheddar News' Closing Bell featured some of the day's biggest market movers. Today's stock standouts were four companies reporting their latest quarterly results: Facebook, UPS, Google parent company Alphabet, and Robinhood.
Garrett Nelson, Senior Analyst & VP of Equity Research at CFRA Research, discusses the significance of a major purchase deal for both Hertz and Telsa, and highlights what this means for the future of the auto rental market.
Chuck Lieberman, Partner and CIO at Advisors Capital Management, joins Cheddar News' Closing Bell, where he provides his insights on what we've seen during earnings season thus far and breaks down Microsoft's latest figures as the tech giant reports its quarterly earnings.
DraftKings is walking away from a deal to buy Entain, a major company in the international gambling industry, for $22.4 billion. The deal reportedly fell through after the companies could not come to agreements about BetMGM, the exclusive sports betting division of MGM, and a joint venture between MGM resorts and Entain. Sportico sports business reporter Eben Novy-Williams joined Cheddar Nws' Closing Bell to discuss.
Mark Wagman, Managing Director at MediaLink, joins Cheddar News' Closing Bell to discuss the impact of Apple's iOS security change on fellow big tech companies Facebook, Snap, and Twitter. Apple now lets iOS users opt-out of cross-app data tracking - which hurt Facebook and Snap's advertising revenue in the third quarter.
Facebook has dominated the headlines over the past week. The social media giant reported earnings on Monday, has been in the crosshairs of lawmakers and is now expected to rebrand itself as it gears up for what it calls the metaverse. Daniel Newman, Founder & Principal Analyst at Futurum Research, joins Cheddar News' Closing Bell where he discusses what we should expect to see ultimately unfold.
