Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Alex Wilhelm, a senior editor at TechCrunch, joined Cheddar to talk about the ups and downs of fashion rental company Rent the Runway as it went public on the Nasdaq. "In the case of Rent the Runway, the economics of its core business are a little bit suspect, I think, and the company's high debt load puts a pretty serious drag on its operations," he said. "And so when you consider it's going to spend a lot of its IPO paying down debt, you wonder what's going to be left over to fund future growth."
Following the 100,000 Tesla Model-3 order by rental car company Hertz, Uber announced its drivers will be able to rent Teslas for work beginning in 2023. Of the Hertz purchased Model 3 cars, 50,000 of those will be available to Uber drivers starting at $344 per week.
A wave of companies spanning several industries is reporting their Q3 earnings reports on Wednesday. Strategic marketing across brands is said to have played a role in what's looking like a successful quarter overall.
Jill and Carlo discuss the pending approval for Pfizer's vaccine for kids, the state of anti-Semitism three years after Tree of Life, potential criminal charges in the 'Rust' prop gun shooting and more.
