Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Rent the Runway is making its trading debut on the NASDAQ. The fashion company has struggled since the onset of the pandemic, not having turned a profit since 2019. Crunchbase reporter Sophia Kunthara explains how Rent the Runway has had to make necessary changes to its business model in order to keep itself afloat.
As negotiations drag on in Washington, DC over President Biden's social spending bills, Senate Democrats have introduced a new idea to fund Biden's plans: taxing the unrealized capital gains held by billionaires. Barron's reporter Sabrina Escobar joins Cheddar News' Closing Bell, where she explains what's in the billionaire tax proposal, who it will impact, and why it's on the table.
GM exceeded earnings expectations, yet still felt the chip shortage squeeze. Baron's Senior Writer Al Root discussed GM's segue into the electric car car world despite its struggles.
Jay Jacobs, SVP and Head of Research & Strategy, at Global X ETFs, joins Cheddar News' Closing Bell, where he explains why the Dow and S&P fell from their recent records during Wednesday's session. Jacobs also broke down the numbers in Ford's Q3 earnings as the results rolled in.
Two recent studies by Conference Board, ESGauge, and Spencer Stuart find that the number of Black directors at S&P 500 companies is growing, but more needs to be done in order to see real gains in the boardroom. Jerusha Stewart, CEO of Take Your Seat joins Cheddar News to discuss what more needs to be done for a more inclusive workplace.
The freight industry has its newest unicorn. Flock Freight recently reached the $1 billion mark after recently raising $215 million dollars. It comes during a watershed moment for the global shipping and freight industry, with the pandemic and other issues leading to the ongoing supply chain crisis.
Flock Freight and its shared truckload service may be a solution. Flock Freight CEO Oren Zaslansky joined Cheddar News' Closing Bell to discuss.
