Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
The CEO at Activision Blizzard Bobby Kotick apologized to employees after the company had been rocked by the public airing of sexual harassment claims that went unchecked. Kotick also asked that his compensation of more than $150 million be slashed to just over $62,000.
Cheddar's Ken Buffa took the Pixel 6 Pro for a test drive, highlighting some of the new features. The latest Google smartphone comes with an upgraded camera visor that holds three cameras in place as well as Gorilla Glass Victus covering the front and back protecting against drops and scratches. The device also contains Google's first homemade processor chip called Tensor and retails for about $899.
Overstock CEO Jonathan Johnson joined Cheddar's "Opening Bell" to talk about the company's Q3 earnings beat. While supply chain issues have plagued businesses across industries, Johnson noted that the company largely avoided constraints by not pressuring suppliers to fill Overstock's own distribution centers, encouraging them to use their own. "We have a higher in-stock percentage today than we did a year ago. Not quite as high as we did pre-pandemic but better than it was last year at this time," he said.
Google notified a number of small and medium-sized customers that potential antitrust bills could have negative impacts on their own businesses. The warning appears to be an effort to drum up enough opposition to give pause to lawmakers before enacting any such legislation.
Anthony Bartolacci, VP of financials of data Sensor Tower, joined Cheddar to talk about Robinhood's massive earnings miss. He attributed part of it to the platform's exposure to cryptocurrency and its lackluster performance in Q3 following volatility. Bartolacci also noted some headwinds from a drop in engagement on the platform due to people returning to work and having less time to day trade contributing to the miss.
Pharmaceutical company Merck has announced that it will share the formula of its COVID-19 pill with poor countries free of charge. The company still intends to charge wealthier nations leaving the end cost at more than $700 per five-day treatment course.
Dems race for a deal on President Biden's economic agenda ahead of his big foreign trip. What to make of the latest threat assessment in Afghanistan. Plus, the meme cryptocurrency of the moment that's now worth more than many Fortune 500 companies.
