Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Tonya Evans, professor at Penn State Dickinson Law, joined Cheddar to talk about the meme coin war flaring up between the Shiba Inu and Dogecoin tokens. She noted that one of the most fascinating takeaways from the crypto craze is the "power of community" being able to manipulate market prices. Evans also talked about the rising number of coins coming to market and how to assess if they are worth investing in.
Social media giant 'Facebook' has rebranded itself as 'Meta' in a move that has many talking about the motive behind the timing of the announcement as the company finds itself getting negative press almost daily. Editor In Chief of Investopedia Caleb Silver breaks down the change and how the vision of Meta and the Metaverse could change the future.
Third quarter Shopify earnings fell below expectations in both revenue and earnings per share. Though the e-commerce retailer has seen growth in partnerships with Target and Spotify, as well as adoption of a buy now, pay later payment option, Hatem Dhiab, Managing Partner at Gerber Kawasaki explains the impact that ongoing supply chain issues have had on Shopify's bottom line.
Alphabet reported an earnings beat on the top and bottom lines, proving to be immune to Apple's privacy policy changes and the supply chain shortages. Cheddar News was joined by Martin Garner, COO of CCS Insight to dive into the numbers and the future of Google.
Carlo and Baker cover Facebook's big rebrand, the latest on Biden's economic agenda and more. Plus, ranking the best Halloween candy and the worst couple's costumes.
Nicola Mendelsohn, vice president of the global business group at the newly-christened Meta, joined Cheddar to discuss what went into the re-branding of Facebook's parent company. Regarding criticism that the name change might be a way for the company to deflect from news of its role in allegedly undermining child safety, growing political strife, and spreading vaccine disinformation, she noted that the process began even earlier. "Something like this takes a long time to pull together," Mendelsohn said.
