Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Evelyn Webster, CEO of SoulCycle, talked to Cheddar's Michelle Castillo about how the company, known for its beloved spin classes, has evolved during the pandemic. It now offers stationary bikes for at-home workouts, similar to Peloton, but as restrictions lift, the chain is seeing riders come back in "full force." Webster says that has been a boon as people realized that they want flexibility in their workout options. "I think we'll continue to see consumers, riders, want a blended fitness and well-being experience at their own convenience, and that's why this multi-channel strategy is such an important pillar of SoulCycle's growth strategy."
On this episode of 'Your Future Home', Ania Smith, TaskRabbit CEO, discusses TaskRabbit's recent revenue growth, how the company is increasing their taskers' earning potential, and its potential for greater global expansion.; Aaron Wagner, a former football player turned self-made real estate investor & Founder and Managing Partner of Wags Capital, breaks down the best first steps the average investor can take into the realm of real estate, and how wholesaling can be a smart investment.; Cheddar breaks down all the tips, tricks, and things to look out for when buying your first home.
Aaron Wagner, a former football player turned self-made real estate investor & Founder and Managing Partner of Wags Capital, joins 'Your Future Home' to help break down the best first steps the average investor can take into the realm of real estate, and how wholesaling can be a smart investment.
Ania Smith, TaskRabbit CEO, joins 'Your Future Home' to discuss TaskRabbit's recent revenue growth, how the company is increasing their taskers' earning potential, and its potential for greater global expansion.
Pearson CEO Andy Bird joined Cheddar's "Opening Bell" to talk about a new partnership with famed recording artist manager Simon Fuller to launch a new performing arts school, the Academy of Pop, focused on cultivating the next round of rising stars. While the school will focus predominantly on the arts, Fuller said Bird wanted to partner with the learning company Pearson to add structure to the curriculum. "I think in many areas, the performing arts have suffered within education, and so part of our goal is to sort of put the 'A' into STEM and turn it into STEAM," he said. The first studio is slated to open in Hollywood.
Kathy Mulvey, the Accountability Campaign Director for the Union of Concerned Scientists, joined Cheddar News to break down Thursday's congressional hearing on climate change with big oil executives and lobbyists.
TikTok is testing out a new program that would allow creators to receive tips for their posted content. The video-sharing platform also said it will allow creators to retain 100 percent of their tipped revenue.
