Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
The La Niña effect in the Pacific Ocean is leading to rough forecasts this winter in the Northern Hemisphere. Suketu Gandhi, supply chain partner at Kearney, joined Cheddar to discuss the likelihood food prices and shipping get disrupted amid the meteorological event especially considering existing supply chain problems. "The global supply chains are going to be truly disrupted with La Niña," he said, pointing to COVID-19 and political changes as factors. "So, the Jenga called 'supply chain' is just one brick away from falling down completely." In 2011, the last significant La Niña year, food prices reached record highs.
Emily Tisch Sussman, senior advisor at Paid Leave US, joined Cheddar's "Between Bells" to discuss paid leave being stripped from the latest budget bill and why it is crucial for parents to have paid time off. Sussman said the pandemic, in particular, highlighted the disparity between women, who left the work force in droves to care for family, and men who continue to work and be rehired as impacted sectors of the economy return.
Amid weeks of recent controversy, Facebook this week announced it would be changing its corporate name to Meta as it pivots to the metaverse and virtual reality products. Dan Ives, Managing Director of Equity Research at Wedbush Securities, joins Cheddar News' Closing Bell to discuss the rebrand, whether chief Mark Zuckerberg can separate his identity from the company, and what the rebrand means for shareholders.
The Dow, S&P, and Nasdaq each ended Friday's session at a record high as stocks rallied into the green. Chris Vecchio, Senior Analyst at DailyFX, joins Cheddar News' Closing Bell, where he says this was an 'October to remember' for Wall Street.
Cryptocurrency platform Blockchain.com launched margin trading on its exchange earlier this month. The company's Chief Business Officer, Lane Kasselman, joins Cheddar News' Closing Bell, where he discusses how margin trading works in the crypto space and what users will be able to do on the platform.
Apple reported strong fourth quarter earnings, but sales fell below expectations. CEO Tim Cook said chip shortages and manufacturing delays cost the company $6 billion. The issues have led to the newly-launched iPhone 13 Pro being in short supply around the world, as well as to back orders for Apple's new Macbook Pro. Exponential Investment Partners Managing Partner Kevin Riley joined Cheddar News' Closing Bell to discuss.
Electric bike company Dance recently raised $19.4 million, just weeks after rolling out its e-bike subscription service in Berlin. Dance allows users to subscribe to use an e-bike for around €79, or about $91, a month. Dance says its subscription model allows the company to reuse and refurbish its products, and further its mission to build more sustainable and livable cities. Dance founder and CEO Eric Quidenus-Wahlforss joined Cheddar News' Closing Bell to discuss.
Project management platform ClickUp raised $400 million in Series C funding this week, and founder and CEO Zeb Evans joined Cheddar's "Closing Bell" to talk about taking the added funds to help make the workplace more efficient by being a one-stop-shop for office needs. He also discussed a growing demand for his company's services during the pandemic as companies seek solutions to keep their employees on the same page.
How much real money would you pay for a virtual plot of land? Developing technology is introducing everyone in the real world to new, virtual worlds, like Decentraland. In this metaverse economy, users are buying virtual real estate at high value – and it’s not just the average Joe that’s looking to invest. Company's like Facebook are betting big.
The dating app Hinge says it's taking online dating to the next level by introducing a voice prompt feature for profiles. Michelle Parsons, chief product officer, joined Cheddar to talk about providing the question prompts for users to make accounts more personable in their own voice. She also went into how much the pandemic has had an impact on engagement.
