Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Ted Mortonson, Technology Strategist at Baird, joined Wake Up With Cheddar to break down the factors that led to weaker-than-expected earnings results for the two tech giants, and whether they can find solutions to these issues in the coming months.
American Airlines experienced massive delays over the weekend, canceling over 1,700 flights and leaving hundreds of passengers stranded. The airline blamed staffing shorts and weather for the delays. Nick Ewen, Senior Editor at The Points Guy explains why these delays could be here to stay as the holiday season approaches, and shares the best tips for travelers eager to book flights.
Carlo and Baker cover the big races to watch on this off-cycle Election Day, the concrete pledges starting to come out of COP26, Jeffrey Epstein keeps causing CEOs to lose their jobs, and Ryan Murphy's TV hit that wasn't.
The U.S. propane market is headed for 'armageddon' this winter, according to the research firm, IHS Markit Ltd. Residential propane prices nationwide are currently at their highest level for the month of October since 2011. It comes amid soaring demand and as the energy source is in short supply. This all could lead to some regions experiencing shortages before winter ends. President and CEO of Suburban Propane Michael Stivala joins Cheddar News' Closing Bell to discuss.
The Dow, S&P, and Nasdaq begin November by not only ending Monday's session higher but with a record close as well. Melissa Armo, Founder and Owner of The Stock Swoosh, has her eye on major economic storylines and joins Cheddar News' Closing Bell to discuss what role the news could play on Wall Street.
October was a great month for movies, as it's set to bring in more than $600 million this month, according to Comscore. Thanks to big hits like Venom 2, No Time to Die, Halloween Kills, Dune, and The Addams Family 2, October is expected to be the best month since the pandemic began in regards to combined domestic ticket sales. Mark Sebastian, CIO of Karman Line Capital, explains why October wasn't just a fluke for movie theaters. He also gives a look at AMC stock as the chain is set to report its third quarter earnings on November 8.
